Ahmad Yousef
Head of Product | Fintech, Trading & InvestingGood product decisions start with understanding people. My work brings together customer needs, business goals and technology to make complex financial products easier to use.Based in Amman, Jordan, I lead product strategy, develop Product Managers and work with teams to take ideas from discovery through launch and beyond.
TRADING & INVESTING
Making finance easier to use
My work spans mobile and web trading, TradingView integration, copy trading, and stocks and ETFs. I’ve led delivery of a rebuilt trading app and helped define investing journeys that introduce share ownership and fractional investing across US, UK, EU and UAE markets.
PARTNERS & LOYALTY
Building lasting relationships
Led development of a global partner platform supporting more than 500 active partners and 11,000 clients. My experience covers partner networks, rebates, referral tracking, welcome bonuses, and client and partner loyalty programmes - connecting commercial goals with a better experience for the people using the products.
PRODUCT LEADERSHIP
Clear direction. Shared ownership.
Helped build a product function that now spans around 50 people, and currently lead and mentor five direct reports. I value clear strategy, honest conversations and the autonomy to own outcomes.Earlier in my career, I established the online retail presence of Pandora, Läderach, Segafredo Zanetti and Time Center, and worked on digital customer journeys at Royal Jordanian.
Let’s talk product.
Always happy to exchange ideas about product strategy, building teams and making financial services easier to use.